With that, SheLovesBlack was born. Ryder started the community as a way to connect with other women of color, share resources and support, and celebrate their successes. Today, SheLovesBlack has grown into a thriving online community with thousands of members, and Ryder has become a respected voice in the entrepreneurship and business worlds.
“Sometimes, it’s not just about the money,” Ryder explains. “It’s about what else you can offer that’s going to make the deal more attractive. Maybe it’s a partnership opportunity, or a chance to collaborate on a project. Maybe it’s access to your network or expertise.” SheLovesBlack - Linzee Ryder - Sweeten The Deal
Ryder also emphasizes the importance of building relationships and networking. With that, SheLovesBlack was born
Ryder’s approach to negotiation is centered around empathy and understanding. She believes that by taking the time to listen and understand the other person’s perspective, you’re able to build trust and create a foundation for a successful negotiation. Maybe it’s access to your network or expertise
“First, do your research,” she says. “Understand the other person’s needs and goals, and be prepared to talk about how your product or service can help them achieve those goals.”
For entrepreneurs looking to sweeten the deal, Ryder has a few pieces of advice.