Floafers UK didn't launch with a billboard campaign. It launched with a single question posted on a Cornwall surf forum: "Why can't I wear smart shoes to the beach without ruining them?"
Step Light. Live Free. The Story of Floafers UK: From Dockyard Dream to Urban Essential Chapter 1: The Grey Morning in Cornwall floafers uk
By month six, the postwoman in Edinburgh bought three pairs. The chef bought five for his staff. Floafers UK didn't launch with a billboard campaign
"Everything is either a compromise or a crime scene," he muttered to his friend, Lena, a textile engineer from Bristol. " he muttered to his friend
It was a drizzly Tuesday in St. Ives when Jamie Kellaway, a former shoe designer for a big London brand, realised he hated his own feet.