That era is over.
You don't have to be a ruthless capitalist. But you do have to accept the reality: Every second of your digital life has a price tag attached to it. You can either put your own price tag on it, or let the market set it to zero. download sell or be sold
This is a dangerous fallacy. If you are not paying for a product, you are the product. But the nuance has changed: Even when you are paying (hello, streaming services and cloud storage), you are still being sold. That era is over